Hi
I'm
Kev
IN
XU
Why?
Hi I'm
WHo?
Where?
What?
Self-starter product designer with 1 years of ExP driven by Craft, complex Systems, and human-centered design.
Currently working with OrangeSlice(YC S25)
| PREV @ KOTEITSP, TouR(YC S21), & Michigan Medicine
KEVIN
XU
Self-starter product designer (1+ years) driven by Craft, complex Systems, and human-centered design.
KEVIN
XU
how?
Ann Arbor
-> NYC
Product Designer
@ KOteitsp | PREV @ Tour & Michigan Medicine
What are you looking for?
What are you looking for?
humanize systems and technological experiences to empower connections and get things done
humanize systems and technological experiences to empower connections and get things done!
Meet my Case Studies!
Meet my work!
Kevin is a product person, user advocator, and aesthetic technologist
Michigan Medicine: Multi-PLatform Legacy Migration
Orchestrating the migration of a fragmented, multi-platform workflow into a unified, scalable intranet, driven by a human-centered design process for Michigan Medicine's Family Medicine department.
Client Contract
Design System & Page Templates
COntent Management
Gen & Eval Research
// sept-may 2025
Talent Peak Advisors: Business Development and design
Competitor Analysis, Industry Prioritization, Operational Recommendations & Website Overhaul for the UM Ross Business School Director of Admissions.
Client Contract
Business Strategy
web design
UX + Market Research
// feb-aug 2024
Unfold: Rethinking personality tests to destigmatize mental health
Creating value and connection with a social personality test through guidance and question design.
Project
ux & ui Design
Product Design
mobile
// nov-dec 2023
NOAA: Redesigning NOAA Great lakes WEbsite to empower change and preservation
Redesigning NOAA's website with navigation, immersion, and accessibility in mind to empower researchers, policymakers, and educators.
Client Redesign
ux & ui Design
Interaction Design
Web & Mobile Design
// Jan-MAR 2024
Extras!
Michigan Medicine: Multi-PLatform Legacy Migration
Orchestrating the migration of a fragmented, multi-platform workflow into a unified, scalable intranet, driven by a human-centered design process for Michigan Medicine's Family Medicine department.
Client Contract
Design System & Page Templates
COntent Management
Gen & Eval Research
// sept-may 2025
Talent Peak Advisors: Business Development and design
Competitor Analysis, Industry Prioritization, Operational Recommendations & Website Overhaul for the UM Ross Business School Director of Admissions.
Client Contract
Business Strategy
web design
UX + Market Research
// feb-aug 2024
NOAA: Redesigning NOAA Great lakes WEbsite to empower change and preservation
Redesigning NOAA's website with navigation, immersion, and accessibility in mind to empower researchers, policymakers, and educators.
Client Redesign
ux & ui Design
Interaction Design
Web & Mobile Design
// Jan-MAR 2024
Locali: REframing blue collar work (WIP)
Empowering decent work and small businesses with local job matching and equitable job applications.
Project
ux & ui Design
UX Research
User Interviews
// Sept-Dec 2024
Kazamatsuri Quest: a 2d Platform Game
Game concept development from research to market strategy. Pitched to BetterPlay Studios and Arbor Interactive.
Project
Game Design
PM and UX
Pitch Competition
// jan-MAY 2023
UX Research Powering U-M's Campus App
Identifying pain points and opportunities for improvement for campus way-finding to develop a user centered solution.
Deliverables
Data Analysis
UX Research
User Interviews
// jan-mar 2023
Inspired by React and Tailwind built in Figma
prototype
Microinteraction
// MAR 2025
Inspired by Google Maps, Greenhouse, and LinkedIn
prototype
Microinteraction
// DEc 2024
OTHER FUN THINGS IVE DONE
Branding
Blender Scripting
Coding
Illustrations
Graphic Design
Branding
Blender Scripting
Coding
Illustrations
Graphic Design
HUa(花:Flower) Branding
CREATION OF XU-UX LOGO
CIQIKOU Graphic Design
Tamarind Brand Identity Design
Alley Cat Illustration
THE BOX Graphic Design
GLobal Health Alliance Club Logo
Internship Presentation: Glare Free Area Simulator
Matcha poster
Exotic Flower Collage